Why AI Cannot be Your Critique Partner

(And How to Critique Your Own Work) by Rochelle Melander Writers have been telling me they use AI only to edit their work. They’re not just using spell check or Grammarly. They’re uploading their work into Claude or ChatGPT and asking it to provide a critique or clean up the... Read More

Game Changer #3

Need a Breakthrough? Clean Your House! by Rochelle Melander “When the going gets tough, the tough get going.” That saying, attributed to both Knute Rockne and Joseph P. Kennedy, was used in a hit song by Billy Ocean. It perfectly captures the American work ethic: work hard. While it may... Read More

Stop Guessing: Why You Need to Know Your Audience

by Rochelle Melander In the past ten years, I have consulted with many authors on their book proposals and book ideas. I have also written and successfully sold several book proposals of my own. In every single case—mine included—the writers needed to improve their marketing section—the one about their audience—before... Read More

The Top Game Changers for Writers

by Rochelle Melander I’ve been thinking about game changers: ideas, practices, or products that literally change the game. Consider the printing press. Before Johanes Gutenberg invented the press in the 1440s, all manuscripts were copied by hand. Imagine the waitlist at the monastery for the Bible. The monks must have... Read More

Turn Obstacles into Opportunities

Rochelle Melander As a coach, I work with people who want to overcome obstacles to write. Usually we work together to find a way around or through the obstacle. Makes sense, right? We can’t achieve our goal with that huge obstacle in the way. But I had a new view... Read More
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