Write Now Coach! Blog by Rochelle Melander

by Rochelle Melander Storytelling is the most powerful way to put ideas into the world. – Robert McKee You’ve got information to tell your readers. You want to teach them how to do something new, shift their mindset, or help them overcome challenges. You can write at them, like the... Read More

30 Jul 2024

Marketing

Does your book have enough hooks?

by Rochelle Melander I’m not talking about fish hooks, command hooks, or even bell hooks. “Hooks” are what makes your book topic resonate with readers. Your book topic needs to have multiple hooks so that it will attract readers. For example, you might have a nonfiction book about creativity. Great.... Read More

23 Jul 2024

Marketing

Is Your Book Marketable?

by Rochelle Melander The market is bursting with books. Because of self-publishing, more people are publishing books than ever before. According to Bowker, the company who issues ISBN numbers, 2.3 million books were self-published in the US in 2021, which was the third year in a row that more than 2 million... Read More

16 Jul 2024

Writer's Block

How to Diagnose Writer’s Block

by Rochelle Melander At a presentation my coach gave a few weeks ago, he quoted the oft-repeated marketing saying, “A confused mind says no.” When people are overwhelmed or confused by an offer, they decline. “Do you want fries with that?” Yes, please. Easy decision. “For an additional charge, you... Read More

09 Jul 2024

Writers@Work

Writers@Work: Writing a Biography

An Interview with Amy T. Waldman Welcome, Amy! Tell us about your new book, We Had Fun and Nobody Died. Hi, Rochelle! Thanks so much for having me! The book’s subtitle is “The Adventures of a Milwaukee Music Promoter,” and it’s the story of how a socially awkward introvert grows... Read More

02 Jul 2024

Book Writing

How to Choose a Book Idea

by Rochelle Melander How do you choose which book idea to write? In the past week, I’ve talked to three people about their book projects. Each person had multiple book ideas to choose from. For each of them, the question was, “Which book do I write first?” I know how... Read More

25 Jun 2024

Writer's Block

Reframe Blocks

by Rochelle Melander If you’re not prepared to be wrong, you’ll never come up with anything original. – Ken Robinson What do you do when you have a project that seems to be going nowhere? How do we work with feeling stuck? In the book Designing Your Life, authors Bill... Read More

18 Jun 2024

Author Interviews

Writers@Work: Writing on the (IN)Side

An Interview with Kelly James Tell us about your new book, The Book That (Almost) Got Me Fired. I call it a “midlife memoir.” It’s about when I decided to return to corporate America after being a fulltime freelancer/ghostwriter, and stay-at-home parent, for 22 years. What are the benefits and challenges... Read More