How to Hook Your Reader
by Rochelle Melander Storytelling is the most powerful way to put ideas into the world. – Robert McKee You’ve got information to tell your readers.... Read More
Does your book have enough hooks?
by Rochelle Melander I’m not talking about fish hooks, command hooks, or even bell hooks. “Hooks” are what makes your book topic resonate with readers.... Read More
Is Your Book Marketable?
by Rochelle Melander The market is bursting with books. Because of self-publishing, more people are publishing books than ever before. According to Bowker, the company... Read More
How to Diagnose Writer’s Block
by Rochelle Melander At a presentation my coach gave a few weeks ago, he quoted the oft-repeated marketing saying, “A confused mind says no.” When... Read More
Writers@Work: Writing a Biography
An Interview with Amy T. Waldman Welcome, Amy! Tell us about your new book, We Had Fun and Nobody Died. Hi, Rochelle! Thanks so much... Read More
How to Choose a Book Idea
by Rochelle Melander How do you choose which book idea to write? In the past week, I’ve talked to three people about their book projects.... Read More
Reframe Blocks
by Rochelle Melander If you’re not prepared to be wrong, you’ll never come up with anything original. – Ken Robinson What do you do when... Read More
Writers@Work: Writing on the (IN)Side
An Interview with Kelly James Tell us about your new book, The Book That (Almost) Got Me Fired. I call it a “midlife memoir.” It’s about... Read More
Proven Strategies to Overcome Distraction and Write Your Book
June 11, 2024 Note From Rochelle Dear writers, Today’s tip will help you when you’re struggling with your writing. I’ve got a couple of classes... Read More
Keep Working On It
by Rochelle Melander We studied Paul Klee’s painting Senecio. The children drew a picture of themselves with a Sharpie. Then they layered the drawing with... Read More









