by Rochelle Melander In the past ten years, I have consulted with many authors on their book proposals and book ideas. I have also written and successfully sold several book proposals of my own. In every single case—mine included—the writers needed to improve their marketing section—the one about their audience—before they could sell their book....Read More

September 5, 2023 Note From Rochelle Dear writers, I am on my way out of town for an end-of-summer break. I’m looking forward to a few days away from my computer and email, wandering around new neighborhoods and museums and thinking about the next writing project. I often want to start a new project in...Read More

April 11, 2023       Note From Rochelle   Dear Writers,   You have just a few more days to sign up for April’s class on Overcoming Procrastination. We meet April 17 and 24—and I’d love to have you there!   So many of my clients put off the things they REALLY WANT TO...Read More

March 5, 2019   Note From Rochelle   Dear Writers,   Do you struggle to believe in yourself, find time to write, and overcome writer’s block? You’re in luck! My new book can help you tackle all of those challenges and more. Level Up: Quests to Master Mindset, Overcome Procrastination, and Increase Productivity will be...Read More

April 17, 2018     Note From Rochelle   Dear Readers,   Last week, I had the opportunity to speak with a writer’s group in Gurnee, IL, about how to start a blog. In that talk, I shared how blogs can be a helpful tool for test marketing a book idea. Today’s tip talks about why...Read More

All I wanted to do was buy discount tickets to the Amazing Pets Show and The Hollywood Wax Museum. It’d been a long day of wandering around Branson, MO, and we were picking up groceries at the Price Chopper. I was delighted to find a discount ticket booth inside the store. Sweet! “What do you...Read More

Most companies test market their products before investing millions in producing and marketing them. But what about writers? Some writers give up years of their income-earning time and energy to research and write a book that might never sell to a publisher let alone the public. There’s a better way. Writers can test market their...Read More

In the past ten years, I have consulted with many authors on their book proposals and book ideas. I have also written and successfully sold several book proposals of my own. In every single case—mine included—the writers needed to improve their marketing section before they could sell their book. Here are five of the most...Read More

Social media—they’ve become the buzzwords of this new century. Every writing workshop has at least one class on social media. And if you are going to write a book proposal that sells, you will need to master social media. Here are three ways to use social media to better your book proposal. 1. Research your...Read More