Does your book have enough hooks?
by Rochelle Melander I’m not talking about fish hooks, command hooks, or even bell hooks. “Hooks” are what makes your book topic resonate with readers.... Read More
Small Goals, Big Wins: The One Percent Solution
June 8, 2021 Note From Rochelle Dear Writers, How are you doing with those big hairy audacious goals you set... Read More
5 Author Tips for Building a Fan Base
July 16, 2019 Note From Rochelle Dear Writers, It’s Saturday morning, and I’m working at Starbucks. It’s day 13 without Internet... Read More
Your Theme is Your Brand
September 11, 2018 Note From Rochelle Dear Writers, Are you hoping to write a book that helps you brand your business,... Read More
Why You Need to Test Market Your Book Idea…and How to Do It
April 17, 2018 Note From Rochelle Dear Readers, Last week, I had the opportunity to speak with a writer’s group in... Read More
Authors: Is Your Website Missing these Key Elements?
February 21, 2017 Note From Rochelle Dear Writers, I’m putting the finishing touches on a brand new program for you, and should be... Read More
Writers@Work: Building Reader Engagement
February 14, 2017 Note From Rochelle Dear Writers, Happy Valentine’s Day! In honor of Valentine’s Day, I asked some... Read More
Online Marketing for Busy Authors
February 7, 2017 Note From Rochelle Dear Writers, I’m delighted to bring you my interview with Fauzia Burke, the founder and president... Read More
Writers Who Speak & Speakers Who Write: One Certified Speaking Professional’s Strategy for Staying “Booked” by Mandi Stanley, CSP
I met Mandi Stanley this summer at the Mississippi Writer’s Guild Conference. She gave a brilliant talk on how to wow an audience. Immediately, I... Read More
Marketing Consciously by Lillian Brummet
I am delighted to welcome Lillian Brummet to the blog to talk about her approach to marketing books. This is great stuff. Enjoy! Marketing Consciously... Read More