Check Your Chapter Length
by Rochelle Melander There was a time in my life when I experienced severe anxiety. Searching for a solution, I bought books. At the time,... Read More
How to Hook Your Reader
by Rochelle Melander Storytelling is the most powerful way to put ideas into the world. – Robert McKee You’ve got information to tell your readers.... Read More
Does your book have enough hooks?
by Rochelle Melander I’m not talking about fish hooks, command hooks, or even bell hooks. “Hooks” are what makes your book topic resonate with readers.... Read More
Is Your Book Marketable?
by Rochelle Melander The market is bursting with books. Because of self-publishing, more people are publishing books than ever before. According to Bowker, the company... Read More
The FAR Marketing Method: (Focus, Authenticity, Relationships)
July 14, 2020 Note From Rochelle Dear Writers, Every Friday this summer, I’m posting great book recommendations and writing tips... Read More
5 Author Tips for Building a Fan Base
July 16, 2019 Note From Rochelle Dear Writers, It’s Saturday morning, and I’m working at Starbucks. It’s day 13 without Internet... Read More
Writers@Work: An Interview with Marketing Expert Mike Farley
May 8, 2018 Note From Rochelle Dear Readers, Do you need a book to boost your business but don’t have time... Read More
Why You Need to Test Market Your Book Idea…and How to Do It
April 17, 2018 Note From Rochelle Dear Readers, Last week, I had the opportunity to speak with a writer’s group in... Read More
Online Marketing for Busy Authors
February 7, 2017 Note From Rochelle Dear Writers, I’m delighted to bring you my interview with Fauzia Burke, the founder and president... Read More
Writers@Work: Content–What It Is, What It Does, and Why You Need It by Sarah Schwab
14 April 2015 Note From Rochelle Dear Writers, I’m delighted to welcome Sarah Schwab, the content creation coach, to the blog to explain what content... Read More