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Build Your Platform through Guest Blogging

May 1, 2018



Note From Rochelle


Dear Readers,


Happy May Day!


It’s my birthday month! Yipee! In honor of my birthday, I’m slashing the price of my most popular coaching program! Yup, the Writer Mentoring Package is just $587 through the month of May. You get six 45-minute coaching sessions with pages for a great price. I’ve got room for only ten new clients, so act fast before these spots are taken!


And I have a brand new workshop coming up in May. In my class, Leverage Your Content: How to Create a Book from Articles, Blog Posts, and Speechesyou will learn how you can take your most popular writing and turn it into a book that will boost your business or build your brand. This workshop is especially good for professionals, speakers, and coaches who have already created a lot of content and want to compile it into a book—but don’t know how. For just $25, you will receive a helpful workshop, a recording of the class, and worksheets to help you turn your content into a book!

Speaking of content, today’s post talks about how you can build your platform through blogging.






Build Your Platform through Guest Blogging

by Rochelle Melander


Everyone blogs. Don’t believe me? According to Statista, there are 31.7 million bloggers in the United States and 409 million blogs on Tumblr. WordPress boasts another 75 million blogs. While these numbers may feel too big to relate to, they do indicate that bloggers have an awful lot of competition.


Agents and editors tout the value of blogging for building a platform. But it can be daunting to launch a blog in this age of oversaturation. But you don’t need host your own blog to access the benefits of blogging. Instead, consider guest blogging for established blogs in your niche, even if you are doing most of that writing for free.




You’ll save time!

When you blog for other people, you do not have to spend the time and money on designing, creating, and hosting the blog. This is huge! It’s much like working as a guest speaker for classrooms instead of the teacher. You don’t have full control, but you also don’t have the weight of responsibility. That’s awesome.


You’ll grow your audience!

Guest blogging allows you to “borrow” the blogger’s audience for a post, reaching more people in your niche. You and your work will be introduced to new people, you will find new readers, and grow your online platform. What a bonus!


You’ll be better prepared to write and market your book!

As a guest writer, you’ll need to develop a strategy for how your blog posts are going to speak to the bloggers and their readers before you pitch them. This is great practice for understanding how your book will relate to its market and how any blog you create in the future can benefit you and your work. In addition, your blog post will be a good test of whether or not the market is interested in your topic.


But how does it work?

Here are my best tips for connecting with bloggers and pitching your ideas:


+Know your ideal reader. Design a marketing profile of your ideal reader: who are they, where do they work, how much money do they earn, where do they shop, what books do they read, where do they hang out, who do they hang out with, and more. If you have a blog or have written a book, you’ve already done this. And if you haven’t, you need to!


+Find the blogs that your readers follow. List the writers, bloggers, and websites that your ideal readers pay attention to. These are writers who are in your niche, maybe even people you read. These are blogs or websites you visit frequently, possibly to do research for your work.


+Study the blogs. What information or tool could you offer that would benefit the site? What topics are missing? How could your work be a helpful addition to the site? How could you be useful to their readers? Make a list of the 5-10 blogs that are the best fit for your work.


+Study the guidelines of each site: Do they accept guest posts? On what topics? What is the process?


+Create a list of pitch ideas. Note that most blogs like you to write posts with original content that benefits the reader. Reusing a post from your site can be done, but it is not as likely to get accepted. And creating a post that is all about you and your books is not going to be as welcome as a post that genuinely helps the blog’s readers.


+Pitch! Write a pitch or query to the blogs you’ve chosen, just like you would to a magazine editor. Make sure you tell the blogger how your post will benefit their readers. In other words, let them know what’s in it for them.


+Meet your deadline. If you get accepted, follow through by writing a great blog post, turning it in on time, and providing all of the extras they need, such as photos, links, and a bio. When the blog post goes live, share it on social media. Use the hashtags that are appropriate for your niche, the blog, and your topic.


+Show your work! Keep a list of your guest blog appearances for the “MEDIA” page on your website or blog.


Have you had success as a guest blogger?

Leave your advice in the comments below!


Guest blog for me!

Have you ever thought about writing a guest post for me? This summer, I’m accepting a limited number of guest posts from authors on their favorite summer reads. What category do you write and read in? Pitch a post on a specific genre or category of books and tell me why you’re the one to write it. I’d love to see a list of books to make me swoon, wonder, laugh, cry, or take an adventure! Email your pitch to me if you’re interested (





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