Stop Guessing: Why You Need to Know Your Audience

by Rochelle Melander In the past ten years, I have consulted with many authors on their book proposals and book ideas. I have also written and successfully sold several book proposals of my own. In every single case—mine included—the writers needed to improve their marketing section—the one about their audience—before... Read More

The Top Game Changers for Writers

by Rochelle Melander I’ve been thinking about game changers: ideas, practices, or products that literally change the game. Consider the printing press. Before Johanes Gutenberg invented the press in the 1440s, all manuscripts were copied by hand. Imagine the waitlist at the monastery for the Bible. The monks must have... Read More

Turn Obstacles into Opportunities

Rochelle Melander As a coach, I work with people who want to overcome obstacles to write. Usually we work together to find a way around or through the obstacle. Makes sense, right? We can’t achieve our goal with that huge obstacle in the way. But I had a new view... Read More

Writers@Work: Writing Poetry

An Interview with Renée M. LaTulippe by Rochelle Melander Congratulations on your new book, LIMELIGHT. Can you tell us about it? Thanks so much for having me, Rochelle! Limelight: Curtain Up on Poetry Comics! is a genre-blending collection of mask poems about theater, presented in a graphic novel format. Most... Read More

You Don’t Need More Discipline.

You Need to Slow Down by Rochelle Melander Last Monday, I took a walk during my lunch hour. Between Show Up and Write and several meetings, I had a busy day. I was walking fast, thinking about where I was going, when CrAsH! I faceplanted on the sidewalk, blood spurting... Read More
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